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Block of feta cheese on paper on a cutting board, with basil on top
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Nick Nasev AustraliaAustralian FoodAustralian wordsBrandingCultural AwarenessCultural DifferenceEuropeLanguageLocalisationLocalizationMarketingRebranding 0

Generic or specific? The issue stopping the free-trade agreement between the EU and Australia

Feta, prosecco, parmesan, mozzarella (di bufala campana), champagne…Would you believe that the names of all these famous products are the cause for the deadlock in the free-trade agreement negotiations between the EU 🇪🇺 and Australia 🇦🇺. How come? 👉 All these product names (and more) are protected designation of origin (PDO) terms in the European […]

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Nick Nasev AustraliaAustralian CultureAustralian EnglishBrandingCultural AwarenessCultural DifferenceEnglish GrammarEnglish LanguageLanguageLocalisationLocalizationRebrandingUSA 0

“You can find the Doonas in Manchester”

Now this might sound a bit random 🤨 but this is something you’ll hear all the time, in all places… in department stores in Australia 🇦🇺. How come? 🧐 In most English language-dominant countries, “Doona” will be in reference to the popular Israeli-invented baby car seat that converts into a stroller/pushchair/pram 🚼 “Manchester” would be […]

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